PORTFOLIO BYu.design

hey, I’m Utkarsh Dwivedi

Designing experiences that make people stop.

Multidisciplinary designer at NID Bangalore. Retail, spaces, brands and products.

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Choose a map

Five kinds of ground I design on. Pick one to see where I’ve played it.

Loadout

The tools I carry into every project.

The route so far

Scroll to walk it with me.

scroll to fly along

Selected work

  • Add the rebrand campaign and workshop photos here

    Craft Studio is a Kantha and Batik social enterprise in the Sundarbans. I rebuilt it as Suto Katha (suto means thread, katha means story): brand purpose, personas, visual identity and the Instagram launch campaign.

    I ran a three-day digital workshop in Hingalganj, teaching women artisans to shoot, edit and post their own work, and developed “Seen Through Touch”, a campaign for a line co-created with visually impaired artisans.

    FreelanceIdentityCampaignWorkshopPackaging research
  • Add store visit photos, sketches and fixture renders here

    Nobody told me that betta fish fight and need separate jars. Visiting ornamental fish stores, I found fish priced from ₹50 to lakhs with missing labels and no guidance on feeding or care.

    This NID design project builds a buying experience that connects people with the fish, and a fixture with tanks that are easy to keep clean, because dirty water is what makes fish sick.

    NID design projectIn progressStoreFixture
  • Add the store, flyers and The Anucriti Show stills here

    I designed a small boutique store for Anucriti and built its social presence from scratch: account audit, brand-matched flyers, a rollout plan and a content calendar woven around Bengali and Karnataka festivals.

    I also shaped The Anucriti Show, unscripted conversations with customers, designing its intro and editing the episodes.

    FreelanceStoreContent strategyVideo
  • Add campaign key visuals and the strategy board here

    A campaign for NoBroker’s move into the Tricity: Chandigarh, Mohali and Panchkula. People there trust local brokers and word of mouth, so the brand had to earn trust and awareness from zero on a tight budget.

    Working as the design agency in a three-person team, I planned the campaign against real acquisition targets set by the client side.

    NID class projectCampaignStrategy
  • Add the roadmap and key deck slides here

    Yash Export has shipped spices since 1970 and runs trucks and drivers across port cities. I built the roadmap and pitch deck for Yash Logistics, a packers and movers brand using that fleet.

    The plan includes a competitor analysis and answers the problems from the family’s earlier attempt at this market.

    FreelanceStrategyPresentation
  • Add the photo series here

    A photo series on how people build a small world of activity around a sign that tells them not to stay there.

    NID, Science and Liberal ArtsPhotography
  • Add t-shirt graphics and mockups here

    A personal label where I design graphics for t-shirts, from first sketch to final print.

    PersonalGraphics

Let’s make something people stop for.

I take on retail and space design, brand and content work, and collaborations with studios and teams. I’m also open to my NID Graduation Project.

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